As IPV was emerging from “stealth mode” to find customers, JV partners and more financing, the company needed to be rebranded. IPV also required a website that communicated its value proposition without revealing too much about the company. As a startup, iPV had resource constraints and required a flexible approach to solving their branding and marketing needs.


TalkWise created a new, modern logo and aspirational tagline, “Enlightened Power @ Terrawatt Scale,” conveying its value proposition to help drive costs of solar panels low enough to spur solar manufacturing on a global scale. We developed a content-rich website that telegraphed the company’s emergence without revealing its core, proprietary technology.