After 10 years of helping Fortune 500 companies with data warehousing, system development, statistical analysis, and project consulting solutions, Rosenthal Consulting wanted to grow and understood the need to develop a strong brand identity. As the company provided a host of advanced statistical, analytical, and automation solutions, TalkWise’s challenge was to simplify the company’s brand promise.


In today’s information age, more data is available to Fortune 500 companies than ever before. Companies need trusted partners to help them organize and use their data to make better decisions. TalkWise proposed the brand promise, “We keep data simple,” to reflect the Rosenthal Consulting’s ultimate value proposition to its customers. We also refreshed Rosenthal Consulting’s brand identity to be more contemporary yet iconic, highlighting the firm’s advanced solutions as well as the integrity of its people.